The fonts are amazing; the coffee, not so much.
Atmosphere:
Natalie Brown: Well, it was obviously an office lobby with a coffee bar nestled in one corner (kind of a like a Martha-fied version of that thing that Dwight Schrute opens in The Office). I would have been much happier if it was somewhere with chairs.
Jessica Probus: It was hard not to be critical of the atmosphere knowing it was Martha because the bar was so high. I was confused by the mix of French ("thè") and British (bin labeled "rubbish" instead of trash, British barista), and the name is Martha Stewart Café, which is just French for coffee. Is it Martha Stewart Coffee or Martha Stewart Cafe? Where even are we?
Rachel Wilkerson Miller: The design of the coffee cups is actually quite lovely. Instead of having a thick sleeve that slides on and off, it comes attached to the cup and feels like a much higher quality than a Starbucks sleeve. Also, all of us were obsessed with the font choices. They were so on point.
Alanna Okun: I want a tattoo in that font. Actually, maybe I will just get a tattoo of the Martha Stewart Café™ logo.
Rachel W. Miller for BuzzFeed
RWM: The three GoPro cameras that were taped to the walls and pointed directly at the cafe were a little unsettling; I’d like to know their exact purpose. And the visible painter’s tape that was used to rig them to the wall was the least Martha thing about the whole experience.
JP: I actually enjoyed the GoPros in every corner because I imagine that Martha is viewing the multiple feeds from her office/penthouse several stories above us. Big Martha Is Watching.
Rachel W. Miller for BuzzFeed
(Hi, Martha!)
Rachel W. Miller for BuzzFeed
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